| KINGMAX Group, a leading global manufacturer and supplier of DRAM and Flash products, announced the latest CIS Guideline and Retail Packing. In order to synchronize all KNIGMAX brand image from product to packing, KINGMAX generates a new CIS guideline and retail-packing format to deliver the KINGMAX brand image consistently.
ˇ§ By using the new CIS guideline and retail packing, we could deliver one and single brand image of KINGMAX Group to our customers.ˇ¨ Said, Lawrence Chang , Vice Present of Sales Dept. of KINGMAX, ˇ§Through the new CIS guideline announcing, we wants our customers to aware the changing of KINGMAX. Not maintaining the excellent performance only, but also providing the high-quality texture from product to packing to our customersˇ¨
The new CIS guideline keeps KINGMAX's green color, but adjusts the look a little (pantone 323C and 327C) to convey KINGMAX's image of simplicity, refinement and dignity while also making a statement on eco-friendly product packing. At the same time, it will highlight brand's new direction and thus boost the brand's competitiveness. The change of new packing will hopefully help our customers understand the meaning and mission of the KINGMAX brand, express the purpose and goals of the KINGMAX brand to the outside world and convey clearly KINGMAX's determination to boost the competitiveness of its brand.
New KINGMAX Pantone details,
KINGMAX Color |
PANTONE EQUIVALENT |
CMYK |
RGB |
HEX |
KINGMAX Green |
PANTONE 323C |
C100 M0 Y38 K47 |
R0 G80 B76 |
Web 00504C |
KINGMAX Green |
PANTONE 327C |
C100 M0 Y44 K17 |
R1 G124 B112 |
Web 017C70 |
KINGMAX Red |
PANTONE 186 C |
C0 M100 Y81 K4 |
R242 G0 B23 |
Web F20017 |

KINGMAX has therefore revamped our DRAM and Flash product packaging as shown below:

Based on the new guideline, all KINGMAX CIS guideline and packing will be updated by 1st Jan 2008.
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